Let's put an event together. After you've got your timeline and details in line, we can create the marketing pieces that will elevate your event. We can work on the visual elements together, and even include a marketing strategy to promote your event to the public.

  • Invitation, letterhead, programs and more
  • Email marketing
  • Event signage
  • Print and web ads
  • Web content
  • Powerpoint or program slide show

HIGHBALL 2015

HighBall is a fabulous festival that celebrates costumes and creativity, attracting a yearly attendance of 25,000 over two nights. The multifaceted event includes two main themes of programming -- HighBall: On The Rocks, a Friday night celebration of fashion and the music that inspires it, and the Costume Couture Fashion Show, centerpiece event on Saturday night, where eight teams of designers compete with fantastic costumes and ready-to-wear looks.

The event requires the majority of a year to plan. The 2015 event marked my second year as a core planning team member. This time, I took the lead for marketing and graphic design:

  • Marketing and communications strategy
  • Social media campaign development
  • Email campaign management
  • Graphic design of all ads, print materials and on-site event elements
  • Website management
  • On-site social media and event management

 

 
 

SHORT NORTH GALA 2015

The Short North Gala is a yearly event that celebrates the culinary art in the Short North, honors distinguished community members and surprises the attendees with unique stage performances. It's part awards show, part multi-course dinner, and all in good taste.

In the months prior to the event, I did a redesign of the Short North Gala logo to match the updated branding elements for the Short North Arts District. I handled marketing and communications for the event:

  • Marketing and communications strategy
  • Social media campaign development and execution
  • Website content
  • Email campaign development and execution
  • Graphic design for web and print ads, event program, signage and all other elements
  • Honoree and chef head shots and event photography
  • On-site event management
  • Copy and concept development for the Short North Gala 2015 social media teaser video (shown here)

 

 
 

SHORT NORTH ARTS DISTRICT HOLIDAY CAMPAIGN

The “Short North Pole” concept was developed as a holiday season campaign after the iconic “Pole” banners that are installed on the northern- and southernmost arches in the Short North Arts District for the months of November and December. The banners signify the beginning of the holiday shopping season in the Short North, and encourage visitors to view and enjoy holiday decorations while shopping local in the galleries, boutiques, and shops throughout the District. The “Pole” banners were created prior to my tenure at the SNA, but are used as inspiration for the campaign.

The goal of the campaign is to gain visitors and boost retail sales by celebrating the unique holiday shopping experience in the Short North. Special events occur each weekend including a Black Friday promotion, Holiday Hop (named after the District’s monthly Gallery Hop event that occurs on the first Saturday of every month), and weekend programming throughout December. I took the lead on marketing and graphic design elements for the second time in 2014:

  • Marketing and communications strategy
  • Social media strategy development and execution
  • Email campaign development and execution
  • Web content that focused on retail promotion
  • #ShortNorthPole social media photo contest implementation
  • Graphic design for web and print ads,  signage and all other print materials
  • Concept and copy development for the Holiday Hop promotional video (show here)