The modern marketing strategy needs to be multi-layered, resourceful and polished. It helps you reach your new and existing clients through clear and consistent messaging using the media channels that make sense for your audience. Supported by research and thoughtfully developed, together we can find solutions to expand your reach.
Let's improve the way your audience sees your organization. We can develop and tweak your look until it sings your brand's tune.
If you've got your brand on lock, let's create the marketing elements to support it. Together we can the items you need to set up your businesses for success.
Social media is all about knowledge of the platform and consistent maintenance. It's about understanding what is important to your audience and serving the right content.
From soup to nuts, I can help develop the look and feel of your event's marketing materials. Whether it's large-scale public event or your own wedding, I can create custom elements to match your current branding, or develop something entirely new.
HighBall is a fabulous festival that celebrates costumes and creativity, attracting a yearly attendance of 25,000 over two nights. The multifaceted event includes two main themes of programming -- HighBall: On The Rocks, a Friday night celebration of fashion and the music that inspires it, and the Costume Couture Fashion Show, centerpiece event on Saturday night, where eight teams of designers compete with fantastic costumes and ready-to-wear looks.
The event requires the majority of a year to plan. The 2015 event marked my second year as a core planning team member. This time, I took the lead for marketing and graphic design:
The Short North Gala is a yearly event that celebrates the culinary art in the Short North, honors distinguished community members and surprises the attendees with unique stage performances. It's part awards show, part multi-course dinner, and all in good taste.
In the months prior to the event, I did a redesign of the Short North Gala logo to match the updated branding elements for the Short North Arts District. I handled marketing and communications for the event:
The “Short North Pole” concept was developed as a holiday season campaign after the iconic “Pole” banners that are installed on the northern- and southernmost arches in the Short North Arts District for the months of November and December. The banners signify the beginning of the holiday shopping season in the Short North, and encourage visitors to view and enjoy holiday decorations while shopping local in the galleries, boutiques, and shops throughout the District. The “Pole” banners were created prior to my tenure at the SNA, but are used as inspiration for the campaign.
The goal of the campaign is to gain visitors and boost retail sales by celebrating the unique holiday shopping experience in the Short North. Special events occur each weekend including a Black Friday promotion, Holiday Hop (named after the District’s monthly Gallery Hop event that occurs on the first Saturday of every month), and weekend programming throughout December. I took the lead on marketing and graphic design elements for the second time in 2014: